Recent Comments

Mobile advertising: what are the biggest challenges of advertising on a small screen? M&C Saatchi Mobile, Mojiva, LBi, Equator and Fetch discuss

Mobile advertising: what are the biggest challenges of advertising on a small screen? M&C Saatchi Mobile, Mojiva, LBi, Equator and Fetch discuss

I think Martin Jordan, is spot on. The main problem for mobile advertising right now IS in its point of evolution. I agree that the nature and quality of the ads are low today, but I also think the turning point lies with young ad networks coming up with innovative ad formats and new targeting capabilities. The end result


9 Feb 2013 - 22:33