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Brand News
The Drum Network
In 2024, customer and employee experience should be at the heart of your AI strategy
How DDB Chicago made ‘Apologize the Rainbow,’ the most-awarded ad of the last year
5 of the top CMO priorities today, from AI & cookieless personalization to funnel collapse
See 2024’s top International Women’s Day campaigns & activations
How Innocent is getting back to its roots with soil-inspired campaign
Ad of the Day: Barnardo’s coaxes kids out of their shells in tender film
The Drum Network
Say something meaningful this IWD – or say nothing at all
The Drum Network
Creatives can help train sexism out of AI
Opinion
To grow women’s football, stop marketing it like the men’s game
Opinion
Why empowering women to cycle is a wheelie great idea for brands
Opinion
Taylor Swift’s Super Bowl was just the beginning. The future of sport is female
Opinion
Take the cringe out of International Women’s Day... equal pay. Now!
Opinion
Ditch the pink promises this IWD, brands need to support girlhood all year round
Opinion
I shouldn’t need a nanny just to work in an ad agency
Opinion
4 immediate steps marketing leaders can take to ensure workplace gender equity
Opinion
TalkTV failed in linear. The lessons and reinvestment will buttress the business
Ad of the Day: Takashi Miike directs Apple’s live-action adaptation of manga classic
Jason Momoa discovers he’s 2% Irish on a ‘Lovely Day for a Guinness’
Binance launches perfume in bewildering attempt to attract more women to crypto
Ad of the Day: Confidence-building Peachaus spot puts audience in their undies
Best Ads of the Week: Heinz’s saucy compensation & Mint Mobile’s explicit deal
Adtech firm IAS harnesses AI to help advertisers avoid spammy ‘made for advertising’ s...
Ryan Reynolds gets ‘explicit’ about Mint Mobile’s new promotion
Opinion
By relying on shortcuts marketers skip the joy of the journey
Opinion
Trendflation makes it impossible to discern between priceless and worthless trends
Opinion
Deinfluencers are hurting Dyson and Stanley. This is how they should respond
Promoted
Deloitte’s Suzanne Kounkel on why the B2B decade is in full swing
Heinz launches world’s first-ever ketchup insurance policy
Ad of the Day: South Western Railway highlights staff abuse in shocking OOH push
Cheerful campaign tempts tourists bound for California; ‘Let’s play’
Fishermen discuss Loch Ness Monster in latest ‘Kids’ Voices’ spot for Haribo
Opinion
Advertising is hooked on culture-washing. I think there's a better way
Opinion
We’ve reached peak Stanley. Now the reusable craze needs to be quenched
Ad of the Day: Just Eat introduces new characters by Wes Anderson’s puppet maker
The Drum Network
As a motherless marketer, I say the industry needs to do better on Mother’s Day
ConEd’s ‘Where Clean Energy Lives’ campaign transforms NYC’s power grid & consciou...
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