With 1.1 million unique users a month, and 25% of them coming from the USA The Drum is one of te the worlds largest marketing website and PPA’s Media Brand and Editorial Team of the Year.
The Drum is the only site to truly offer full market coverage. We have dedicated reporters and contributors working right across the media, advertising and marketing spectrum.
With a dedicated US editorial team to help grow the 25% of our monthly uniques from the US, that figure will be sure to grow at a rapid rate.
We offer tailored advertising solutions to suit your needs – profile hubs, videos, leader boards, advertorials, various personalized solutions, industry insights, e-blasts, surveys and more.
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This is your chance to dominate the screens of the 30,000+ unique users who visit TheDrum.com every day. Why not consider combining this option with sponsorship of The Drum newsletters for additional impact?
These packages allow you to target users of specific areas of The Drum site that include:
As well as having full branding within these sections, sponsorship can also include ownership of sector specific weekly newsletters related to each topic.
Native ads appear naturally within our content stream to give relevance for readers and advertisers alike. Our platform enables you to make your existing content work harder for you. We are able to amplify any existing brand content for you to create a native ad campaign which will render across any device.
Native content within the main news stream
Reverb is our programmatic retargeting platform. Using programmatic allows us to create very tightly defined, unique audience segments for advertisers that can then be used to create sophisticated audience extension programs. Opportunities include:
Big industry events – allows you to capitalize on The Drum’s coverage of a major industry event such as SXSW, CES, Cannes & DMEXCO and message those users after they leave The Drum’s website. This also allows for additional contextual solutions (purely off site)
Product Launches – allows awareness activity; to speak to the target audience once they have moved out of specific content or editorial channels to deliver higher recall and traffic to your website
Data driven targeting
Whitepapers have been a mainstay of B2B marketing for years. However the problem has been one of distribution. When you spend a lot of time and money creating the whitepaper, how on earth do you get people to read it? The Drum can help by creating, publishing and distributing your whitepaper via our various channels and then placing it in our whitepaper library.
For prices, contact:
If you’ve got an opinion and you want to make sure that the market gets to hear about it then this option is for you. An Industry Insight gives you the opportunity to put your content in front of the right audience at the right time, either online, in print or both.
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Over 20,000 users have registered to receive The Drum’s suite of email newsletters. Daily, we publish Good Morning US and Good Morning Europe.
We also publish weekly specialist newsletters on Digital Advertising, B2B, Creativity, The Drum TV (a selection of our video content) & Future of TV.
Email newsletters are an amazing way to access a highly engaged audience in a relevant editorial context.
The Drum can work with you to develop a bespoke event. Perhaps you want branded content that relates to a launch, conference, briefing or round-table you are already organizing. Or perhaps you want to activate some other form of sponsorship.
Speak to us and we can help with:
Then again, perhaps you would like The Drum to organize an event on your behalf. These may include debates, conferences or parties. Such initiatives can be excellent sources for editorial content.
Get in touch to find out how The Drum can develop a campaign which not only addresses our readership but engages your key target market on a one-to-one basis.
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Strategically promote your event to our marketing audience
Are you planning a major event? The Drum can help you build profile through our Media Partnership Program. It will give you access to:
Our partnerships are designed to help you reach your objective sin terms of delegates, entry fees and the aspirations of your sponsors. However, The Drum carefully assesses each partnership to ensure it’s in line with the demands of our readership.
If your event is successfully accepted to our media partnership program, you could receive these benefits:
These packages are design to guarantee a certain level of coverage and complete control over the timing of the coverage.
Total investment - $11,340
Total investment $15,420
The Drum takes the view that each partnership is unique. We are able to tailor each package to suit the specific objectives of the event. We are happy to discuss this once your event has qualified for our partnership program.
The Drum can also offer content production should you require support in terms of preparing branded content for the blogs, or even video.
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The Drum Profile Hub allows you to manage your company’s profile and activity on thedrum.com linking to related content such as Drum news, award wins and list rankings if applicable.