Categories Marketing Agencies Creative Media Sustainability Technology

Twitter

Social media platforms such as Twitter are a vital cornerstone of the internet and now play an influential role in society. With 300+ million users, the platform has garnered enough soft power that it can influence political elections, becoming the go to source of information for important news events.

Take a deep dive into the strategies Twitter uses to operate a successful advertising service that is able to keep the business running.

The logo of X, formerly known as Twitter

27 Oct 2023

6 min read
A year of Elongate: The ongoing scandal of Elon Musk’s Twitter
The Drum Network
Lego figures acting out a dangerous tree-trunk-bridge crossing by a jeep

26 Sep 2023

5 min read
Fields of dreams: Why self-contained cross-media platforms are doomed to fail
The Drum Network
X app logo

19 Sep 2023

8 min read
Musk’s aim to convert all X users to paying subscribers deemed ‘risky strategy’
Twitter
Threads app screen

15 Aug 2023

9 min read
Threads’ engagement has tanked 79%. What can it do to rebound?
Meta
X app on mobile device screen

15 Aug 2023

11 min read
Every move Linda Yaccarino has made to woo brands back to Twitter
Twitter
Image

03 Aug 2023

7 min read
Should brands ditch X as a customer service platform?
X
United States Capitol building in Washington, D.C. in sunlight

31 Jul 2023

10 min read
As kids’ digital safety bills advance in Congress, privacy pros & advertisers sound alar...
Data
WWF Tw

31 Jul 2023

1 min read
WWF makes preservation point with nod to Twitter’s bird ‘Xtinction’
WWF
Elon Musk X

25 Jul 2023

4 min read
Why Elon Musk may still have the X factor
Opinion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024