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PR Stunts

Publicity or PR stunts are events planned and designed to draw the public’s attention to, and to give exposure to, a brand or a cause.

The Drum explores the latest PR stunts from around the industry and around the world.

Dwayne Johnson

07 Mar 2023

4 min read
Surreal signs Dwayne Johnson (not that one) as a cereal mascot
celebrity endorsement
Doritos

07 Mar 2023

2 min read
Burger King flame-grills a Doritos billboard to kick off collaboration
Doritos
"healing dice" with skull and goblets

27 Feb 2023

4 min read
US Ad of the Day: Donate Life America gamifies organ donation with ‘Healing dice’
US Ad of the Day
1-833-hot-nine title card

17 Feb 2023

2 min read
Loyal 9 Cocktail’s ‘NSFW hot-nine’ seduces summer-starved callers
diageo
Loo Dog campaign in front of BrewDog's Black Heart activation

09 Feb 2023

5 min read
The beer brand calling BrewDog ‘LooDog’ opens up on stunt
Brewdog
maya rudolph

02 Feb 2023

6 min read
M&M’s strange Super Bowl LVII saga continues: Maya Rudolph adds clams to the Ma&Ya’s m...
Super Bowl LVII
Veganuary van

09 Jan 2023

1 min read
Future Farm urges royal brothers to ‘drop the beef’ in Veganuary van stunt
veganuary
Saatchi

06 Jan 2023

2 min read
Saatchi & Saatchi shows how Sunak’s maths policies don’t add up
PR Stunts
Pizza Express

29 Dec 2022

1 min read
Channel 4 mocks Prince Andrew outside Woking Pizza Express with cheeky ad
PR Stunts

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