Categories Marketing Agencies Creative Media Sustainability Technology

TV Media Planning

How people consume video is changing rapidly. The jobs of audio visual (AV) buyers and TV planners continue to blur as TV adopts digital practices. AV teams now have to upskill and add specialisms, at pace, to understand the ups and downs of these burgeoning channels. There are more platforms than ever to master.

Vizio TV screens on display in retail store

20 Feb 2024

5 min read
Walmart’s $2.3bn Vizio buyout will help retailer compete against Amazon & Roku in CTV
walmart
TV

31 Oct 2023

5 min read
Why does TV appreciate our creativity more than advertisers?
Opinion
A remote control pointing at a connected TV aka CTV

28 Sep 2023

5 min read
How can advertisers successfully harness connected TV?
Opinion
Braze Article Header Day 3

17 Aug 2023

5 min read

Sponsored

Streaming with intention - connecting with the next generation of viewers
Promoted
Experian guests at Cannes

08 Aug 2023

6 min read

Sponsored

From signal loss to identity, streaming & more: 4 defining trends from Cannes
Promoted
An empty frame, outdoors

09 Jun 2023

4 min read
More TV than OOH: shifting the perception of out-of-home TV
The Drum Network
Girl lying on floor surrounded by TVs

16 May 2023

4 min read

Sponsored

More than a feeling: resonance via addressable TV is the creative reawakening that adland...
Promoted
worker protesting

02 May 2023

8 min read
Hollywood writers’ strike may disrupt TV schedules, but it’s unlikely to deter adverti...
Future of TV
Mobile

14 Apr 2023

2 min read
Sky Mobile dials into Britain’s Got Talent sponsorship
sky

Explore more content

Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024