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Olympics

The modern Olympic Games or Olympics are leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a variety of competitions.

It remains a competitive media and sponsorship channel.

Chris Hoy

New

3 min read
Chris Hoy gives inspiring team talk in NatWest’s Olympics ad
Olympics
Corona Olympics

16 Jan 2024

5 min read
AB InBev’s Olympics deal has rewritten the alcohol sponsorship playbook
Opinion
NBC

08 Sep 2023

2 min read
Ad of the Day: Peyton Manning rides a baguette blimp headed for the Paris Olympics
NBC
Olympics - 01

13 Jun 2023

3 min read
The Olympics is urging everyone to book exercise into their calendars
Olympics
Allianze - 01

26 Apr 2023

3 min read
Ad of the Day: Allianz’s Olympic and Paralympic ad champions coach-athlete relationships
Olympics
Olympic mini MINI

21 Feb 2023

4 min read

Sponsored

How Mini’s Olympics campaign created a new tool in the sports marketer’s playbook
Promoted
Tokyo Olympics

12 Dec 2022

2 min read
Hakuhodo allegedly confesses to role in Tokyo Olympic bid-rigging scandal
japan
Tokyo Olympics

01 Dec 2022

1 min read
Dentsu, Hakuhodo & ADK under investigation in Tokyo Olympics bid rigging scandal
Olympics
children playing soccer

29 Sep 2022

2 min read
DirecTV taps Olympic medalist Sydney Leroux to embolden young athletes
DirecTV

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