Categories Marketing Agencies Creative Media Sustainability Technology

Influencer marketing

With the rise of social media, influencer marketing has become an effective marketing approach for brands to use to promote their products or services.

From investing in Instagram influencers to tapping up TikTok creators, we explore how brands are soliciting social’s biggest talents in a bid to reach gen Z audiences.

Spotlight on Brands at The Drum's Predictions event

08 Feb 2024

4 min read
Skyscanner and Lottie London marketing bosses on what’s shaping the year ahead for CMOs
predictions
The art of science and marketing

07 Feb 2024

4 min read

Sponsored

The art & the science to creating marketing magic in 2024
Promoted
Someone taking a picture of food
Premium Item

01 Feb 2024

5 min read
What you need to know about the latest influencer marketing legislation
Build A Brand
A social influencer wave

25 Jan 2024

5 min read
Gleam Futures shaped the social talent wave, then succumbed to it
Opinion
David Buttle

23 Jan 2024

5 min read
AI search will (likely) make things worse for all but ultra-premium media
Opinion
Skin + Me products on a blue background with mirrors

18 Jan 2024

4 min read
Skin + Me marketing boss on bringing ‘grit and realness’ to skincare sector
cosmetics
A paper chain of people, representing 2024 affiliate marketing

15 Jan 2024

7 min read
Affiliate marketing: Top 7 must-know trends for 2024
Open Mic
LTK's 'The next wave of digital marketing 2024 forecast' report

12 Jan 2024

4 min read

Sponsored

How brands are betting on creator commerce in 2024
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Leaders discuss how to navigate the social media & marketing landscape in 2024

12 Jan 2024

7 min read

Sponsored

How brands are planning to navigate the social media & marketing landscape in 2024
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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024