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Hugo Boss

Hallam on what marketers can learn from Hugo Boss' recent rebrand.

14 Feb 2022

5 min read
Hugo Boss’ aggressive rebrand is impressive, but it misses a trick
The Drum Network
Hugo Boss

24 Nov 2021

8 min read
How Havas and Evolve put Boss on top: inside the global launch of Boss x Russell Athletic
Hugo Boss
Iris Singapore wins creative mandate for Kerry Foods, Jägermeister and Hugo Boss to boost their APAC presence

26 Oct 2017

2 min read
Iris Singapore wins creative mandate for Kerry Foods, Jägermeister and Hugo Boss
Hugo Boss
Android Wear, Hugo Boss, Tommy Hilfiger

27 Mar 2017

2 min read
Tommy Hilfiger and Hugo Boss launch timely Android Wear watches
Hugo Boss
Hugo Boss

27 Oct 2016

1 min read
Why Hugo Boss is abandoning its luxury strategy and refocusing on menswear
Hugo Boss

16 Mar 2016

3 min read
The Boss is back - Hugo Boss and Alex Thomson's 'SkyWalk' brands a daredevil sailor
Hugo Boss

09 Jul 2015

1 min read
P&G offloads 43 brands to Coty in $12.5bn merger deal
Procter & Gamble (P&G)

17 Mar 2015

1 min read
David Beckham experiences an "opulent world" in Sands luxury resorts' newest campaign
New York

05 Jan 2015

2 min read
The best and worst ads of 2014, according to The Drum readers – featuring John Lewis and...
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