Categories Marketing Agencies Creative Media Sustainability Technology

GroundTruth (formerly xAd)

Serge Matta named chief executive officer of ICX Media

07 Aug 2019

3 min read
Former Comscore, GroundTruth exec moves to video analytics startup
comscore
SP judges 2018

27 Nov 2018

6 min read
Purpose goes mainstream: The Drum Social Purpose Awards judging roundtable
The Drum Awards for Social Purpose
MOMA EXT

08 Feb 2018

3 min read
The Drum MOMAs final entry call: judges from Google, SapientRazorfish and Havas
SapientNitro
GroundTruth

20 Jul 2017

2 min read
GroundTruth CEO Dipanshu Sharma departs over alleged 'policy violations'
GroundTruth (formerly xAd)
Mall image

30 May 2017

4 min read
A new shopping structure - the expected change in purchasing habits
Opinion
xAd specialises in location-based marketing, a new tech which it claims lags in standards

23 May 2017

2 min read
xAd promises viewability rates of '70% or more' as it expands third party verification tie...
GroundTruth (formerly xAd)
Programmatic punch

13 Jan 2017

1 min read
In-housing, consolidation, trust: The year ahead for programmatic, according to its biggest...
Programmatic Punch
xAd this morning

24 Nov 2016

2 min read
xAd works with ITV's This Morning to redistribute gingerbread houses as it continues Do It...
Do It Day
WeatherBug

15 Nov 2016

2 min read
xAd acquires WeatherBug to bolster its location-specific marketing capabilities after $42.5m...
GroundTruth (formerly xAd)

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