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Gaming Advertising

Gaming advertising is an increasingly popular form of advertising that leverages the massive and growing audience of video gamers to reach consumers.

Gaming advertising provides brands with the opportunity to reach a highly engaged and receptive audience. By delivering their message in a fun and engaging way, companies can increase brand awareness, drive sales, and create a more positive brand image.

Jean-Baptiste Godinot, executive vice-president, Christelle Llobet, vice-president of operations; Thierry Lecat, vice-president of production, and Hugues Ossart, senior global marketing director at Gameloft

09 Feb 2024

6 min read

Sponsored

How brands can align their interests with the interests of gamers
Promoted
call of duty campaign

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Influencers ‘drop’ into the Call of Duty battlefield in skydiving tunnel recreation
Call of Duty
Asian girl gaming on her phone

27 Apr 2023

4 min read

Sponsored

Gaming app ad spend reaches $26.7bn globally, according to AppsFlyer report
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Man fist pumping in front of gaming screen with headphones

07 Mar 2023

6 min read

Sponsored

Level up your advertising strategy with gaming
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A gaming setup, with esports posters and multiple screens plus streaming equipment

25 Jan 2023

7 min read
Activision Blizzard’s head of business marketing’s top 5 predictions for 2023
Opinion
The focus on purpose is intensifying within the gaming world too

16 Dec 2022

6 min read

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Livestreaming’s authentic interactivity connects brands with purpose-focused audiences
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Sporty young man kicking a virtual ball in the metaverse

20 Sep 2022

4 min read

Sponsored

A new playing field: how sport can harness the full potential of web3
Promoted
Two young male mobile gamers

15 Aug 2022

6 min read
The emotional impact of in-game audio ads - and why brands should pay attention
Open Mic
UK gambling advertising is facing changes from the government's white paper - which has been delayed again

15 Jul 2022

4 min read
Crackdown on gambling ads delayed
gambling

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