Categories Marketing Agencies Creative Media Sustainability Technology

Future of TV

The number of channels media is being consumed on has grown over the past decade. As a result, there has been one recurring question, what does the Future of TV look like?

With TV helping many of us survive tough times, we look at how the medium’s future has been reshaped, from the rapid ascent of OTT and Connected TV to subscription strategies and algorithmic advertising.

Netflix on TV screen with man's feet in foreground

01 Nov 2023

6 min read
New Netflix ad formats, including sponsorships and QR codes, create opportunity and risk
netflix
Collage of protest and candidate at podium

24 Oct 2023

3 min read
AI political targeting comes to The Trade Desk as 2024 political ad spend due to hit $10bn
US Presidential Election
Advertising Week New York 2023

18 Oct 2023

6 min read
Addressability, ad fraud, IDs, oh my: Experts debate all things media at Advertising Week
media
Israel

18 Oct 2023

13 min read
Brands that champion minorities fall silent when Jews suffer. Why?
Opinion
Forging new paths and audiences through travel branded video content

12 Oct 2023

6 min read

Sponsored

Forging new paths and audiences through travel branded entertainment
Promoted
A lego man in front of a phone, showing a wall of apps, in a dreadful blur

09 Oct 2023

9 min read
Marketers respond to TV on TikTok: What territory can’t be taken by the apps?
TikTok
Lush

02 Oct 2023

5 min read
As others zig, Lush zags
Opinion
Nat Poulter

02 Oct 2023

4 min read
Why BBC Studios hired its first-ever VP of digital commercial
BBC
Internet

28 Sep 2023

5 min read
What does the UK’s Freely alliance mean for the future of TV?
Opinion

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