Categories Marketing Agencies Creative Media Sustainability Technology

Experiential Marketing

Experiential marketing engages a target audience using branded experiences to create an emotional connection and draw out brand loyalty.

From festivals to retail installations to unmissable activations, we examine what audiences want from brands in this new era for experiential.

Arc'teryx campaign

05 Oct 2023

4 min read
Arc’teryx debuts first campaign, ‘No Wasted Days,’ to inspire global wanderlust
Experiential Marketing
A skydiver, falling to earth

05 Sep 2023

6 min read
‘Brand gravity’: 3 years post-pandemic, what’s next for experiential marketing?
The Drum Network
A camera lens looking through a window, reflected in a mirror

14 Aug 2023

6 min read
Reinventing brand activations: how to combine marketing theory and interaction design
The Drum Network
A rollercoaster, in corkscrew, currently upside-down

13 Jul 2023

4 min read
What happened to creative risk-taking? Here’s how to battle experiential sameness
The Drum Network
People in silhouette, at an experiential light show

10 Jul 2023

6 min read
Design for the now: how to create experiences that generate ‘return on experiential’
The Drum Network
7UP beams in giant coolbox on London Southbank

30 Jun 2023

3 min read
How 7Up is trying to inject ‘zestiness’ back into its brand
rebrand
The Go Go's at Live from the Upside Down

27 Jun 2023

4 min read
Winning trends from The Drum Awards for Marketing #1: value in the virtual
Experiential Marketing
Three women sat on the ground at an outside event listening to musicians on the stage

22 Jun 2023

2 min read
The Drum Network Podcast: the experiential bounce back
Experiential Marketing
A pair of feet walking along a tightrope

20 Jun 2023

4 min read
Walking the creative/commercial tightrope: how I learned to love procurement
The Drum Network

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