Categories Marketing Agencies Creative Media Sustainability Technology

Emotion

Eggs in a box, with faces drawn onto them depicting an array of emotions

17 Aug 2023

5 min read
From Nike to Cadbury, smart brand strategy is about emotion
The Drum Network
Network Rail

29 Jun 2023

4 min read
Winning trends from The Drum Awards for Marketing #3: getting emotional
emotion
The ‘New Guard’ will be an essential audience to the luxury industry’s future

13 Dec 2022

4 min read

Sponsored

Meet the ‘New Guard’ changing the shape of luxury marketing
Promoted
BECG on how to utilize design to shape emotional response.

14 Jun 2022

5 min read
Using data to deepen emotional responses in design
The Drum Network
More than half of TikTok’s users admit positive vibes toward a brand after seeing it on the platform

15 Nov 2021

5 min read

Sponsored

‘Be more you’: how brands can connect authentically on TikTok
Promoted
Tapjoy Cannes 2018

02 Jul 2018

3 min read

Sponsored

The best ad creative marries emotions with technology
Promoted
Event: Creative Connections - The business of feelings & emotions

01 Jun 2018

2 min read

Sponsored

Real people are emotional & tribal: Join The Drum debate at Cannes Lions
Promoted
Belvita

18 Jan 2018

4 min read

Sponsored

The world’s most emotional ads… revealed
Promoted
Unique

05 Dec 2017

4 min read
Brands – stop worrying about being unique and start focusing on bringing your emotional positioning...
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024