Categories Marketing Agencies Creative Media Sustainability Technology

Customer experience

Customer Experience (CX) is an important component to growth and success, focusing on the relationship between a brand and the customer.

We explore how brands around the world are developing and utilizing the customer experience to build brand loyalty from their audience, with the goal of scaling all aspects of business growth.

Orange car filled with people - Animated

27 Jul 2023

4 min read

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How APAC marketers can take customer-centricity to the next level
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A phone showing lens flare

26 Jul 2023

5 min read
How retail brands will redefine the customer journey in the age of ‘AR everywhere’
The Drum Network
A question mark refrigerator magnet

25 Jul 2023

5 min read
Data can only get you so far: true customer journey mapping means asking ‘why?’
The Drum Network
A colorful paint-swirl on a black background

24 Jul 2023

6 min read
To reach multi-dimensional consumers, brands need a ‘managed chaos’ approach to CX
The Drum Network
A desk with a graph and some stationery

21 Jul 2023

5 min read
CX measurement: 3 ways to make the most of a new era in brand tracking
The Drum Network
Lines of thread in the eye of a needle

20 Jul 2023

5 min read
When brand strategy fails: 4 ways to use customer journey mapping for brand alignment
The Drum Network
Fans at a concert; one of them holds up their hands in a love-heart shape

19 Jul 2023

5 min read
How brands can use fandom to reinvent customer experience
The Drum Network
A spray of butterflies in formation on a pink wall

18 Jul 2023

3 min read
‘Butterfly effect’ customer journeys: how algorithms change everything
The Drum Network
A dartboard, up close

18 Jul 2023

4 min read
How to unlock the power of hyper-personalization in customer experiences
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024