Categories Marketing Agencies Creative Media Sustainability Technology

CPM

Content room @ 43 Clicks North

19 Jan 2023

6 min read
Not all impressions are equal: the one thing marketers forget about paid ads
The Drum Network
Television

03 Aug 2022

3 min read
TV bears the brunt of rampant media inflation as advertising costs jump 31.2%
Warc
test

11 May 2022

5 min read

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Tutorial YouTube

02 Apr 2018

4 min read
YouTube launches 'TrueView for reach' format to help brands catch a 'scattered' set of eye...
Youtube
Ad Fraud

02 Feb 2018

5 min read
Lessons on preventing ad fraud and how to seal the cracks
Programmatic

19 Jan 2016

5 min read
Ad effectiveness: It's time to move on from obsessing over CPMs and focus on the human equ...
Opinion
FB - CPM and ROI up

04 Dec 2014

1 min read
Facebook ads CPM up by 700% YoY while ROI doubles
Facebook

22 Sep 2014

5 min read

Sponsored

It's time to stop incentivising digital ad fraud
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