Categories Marketing Agencies Creative Media Sustainability Technology

Coca-Cola

The Coca-Cola Company remains a global giant despite if facing increasing sugar taxes, pressures over plastic use and greater competition. Its product portfolio is adapting to address this but around the globe, its marketing efforts remain focused on maintaining its cultural relevance - and inevitably sales.

Two people, toasting with glass bottles of Coke

12 Oct 2023

5 min read
Selling the experience: Why, for Coca-Cola and Adobe, product marketing is not enough
The Drum Network
Coca Cola

04 Oct 2023

6 min read
‘Brand always comes first’: Coke’s design boss on selling recycling revolution
design
A bottle of Coca-Cola, against a red and white background

06 Sep 2023

5 min read
Consistency, testing, and tradition: 5 brand secrets of Coca-Cola, Lego and Duracell
The Drum Network
Image

23 Aug 2023

8 min read
Coca-Cola’s Pratik Thakar on the power and potential of generative AI
Artificial Intelligence
A farm girl is playing for her country in front of 75,000 home fans.

17 Aug 2023

2 min read
Coca-Cola crafts feminist football fields for the Fifa Women’s World Cup final
Coca-Cola
Sprite - 01

13 Jul 2023

3 min read
Sprite vending machine detects moments of ‘heat’ in a train station
Sprite
dancing

31 May 2023

3 min read
Coca-Cola launches summer music campaign with original song and music video by Jon Batiste
Coca-Cola
Coca Cola

23 May 2023

2 min read
Coca-Cola elicits oohs and aahs with the launch of an enigmatic soda brand
Coca-Cola
An Innocent banana smoothie pictured against a banana colored background
Premium Item

18 May 2023

4 min read
‘We want our new agency to grow with us’: Innocent plans for a fruitful relationship
business on the move

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