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CMO

CMO's, or Chief Marketing Officers, are responsible for the marketing activities of a brand. This role is critical to the core strategies of organizations, therefore, CMO's need to be more than just marketing experts, they need to have a complete understanding of the latest tools and technology to give organizations a competitive edge.

The Drum provides the latest industry news surrounding CMO's. We explore the challenges and obstacles that CMO's face and also offer CMO focused guides to various marketing channels.

Industry leaders The Drum interviewed in 2023

29 Dec 2023

7 min read
8 wild ways the CMO role evolved in 2023
CMO
'In Concert with the Customer' explores how to orchestrate marketing strategies for growth

11 Dec 2023

9 min read

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How CMOs can orchestrate marketing strategies for growth & relevance
Promoted
Leaders from Vodafone Business and Accenture Song discuss how CMOs can balance technology and creativity with humanity.

27 Nov 2023

4 min read

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Delivering purpose and promise by embracing the ‘human moment’
Promoted
Accenture Song's Ana Madrid and Roku's Laura Chaibi talk data

20 Nov 2023

4 min read

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Orchestrating a data symphony to deliver the best outcomes for brands & customers
Promoted
Accenture Song's Zoe Eagle and Allplant's Shelley Macintyre talk creativity and tech

13 Nov 2023

4 min read

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Championing creativity through the lens of your customer
Promoted
Setting the stage for customer relevance

30 Oct 2023

10 min read

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5 major life trends impacting how brands can stay relevant with customers
Promoted
A cute piggy bank, against a white background

24 Oct 2023

5 min read
To prove effectiveness in an uncertain world, marketers must learn CFOs’ language
The Drum Network
Watch the Diversity Now & Next episode here for the full interview

14 Aug 2023

5 min read

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Diageo’s Grainne Wafer: DEI requires ‘sustained, strategic, deliberate action’
Promoted
Stacks of coins

19 Jul 2023

6 min read
Do CFOs value brand building in B2B? We asked them
The Drum Network

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