Categories Marketing Agencies Creative Media Sustainability Technology

Climate Change

Many brands are now implementing environmentally friendly practices and incorporating their climate change efforts into marketing campaigns to demonstrate their commitment to sustainability.

Incorporating climate change into marketing also allows brands to showcase their thought leadership and demonstrate their values to stakeholders. By taking a stand on environmental issues, brands can position themselves as industry leaders and attract customers who share similar values.

Dubai

26 Oct 2023

6 min read
Over 130 companies plead with Cop28 to ditch fossil fuels – progress or PR move?
Climate Change
Luke Purdy

25 Oct 2023

6 min read
Europe leads on climate, US on social purpose, says Wieden+Kennedy sustainability boss
Climate Change
Fancy avocado on toast

20 Apr 2023

7 min read
43% of millennials consider themselves to be eco-conscious – compared to 27% of Gen Z
The Drum Network
Body of water under polluted sky

29 Mar 2023

5 min read
How to start off-setting your agency’s emissions: 3 steps to sustainability
The Drum Network
An idyllic scene of a seaside sunset

24 Feb 2023

6 min read
What is marketing’s role in the climate crisis? It’s OK if you’re not sure
The Drum Network
Climate protest
Premium Item

15 Feb 2023

7 min read
Sustainability marketing: how to leverage a socially conscious audience
climate crisis
Woman with sign at climate protest

14 Nov 2022

5 min read
How TikTok can mobilize young people to take climate action
The Drum Network
A polluting factory

27 Oct 2022

6 min read
How a windfall tax could sever marketing’s unhealthy addiction to fossil fuels
The Drum Network
light bulb and plants

19 Oct 2022

3 min read
The move toward green advertising: 'everybody needs to do something about sustainability'
Advertising Week

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