Categories Marketing Agencies Creative Media Sustainability Technology

Audio

The rise of audio and podcasts as a marketing tool has unlocked a host audio advertising opportunities for marketers and an avenue into deeper digital creativity. Audio content has become a real asset in the content marketing space, where brands are utilizing audio to target a growing audience that multi-tasks and listens on-the-go.

A woman listens to a brand's comedy podcast with headphones; she is laughing

26 Mar 2024

5 min read
Why marketers need to embrace the funny when it comes to podcasting
Open Mic
Pot Noodle's infamous slurp

22 Mar 2024

6 min read
Pot Noodle: why our slurp doesn’t suck
Opinion
A billboard over a busy road

22 Nov 2023

5 min read
Areas of influence: How media giant Global uses influencer marketing in OOH and radio
The Drum Network
Woman recording a podcast
Premium Item

24 Oct 2023

6 min read
Podcasting spend is down. What will it take for CMOs to take the channel seriously?
IPA Bellwether
Train

12 Oct 2023

3 min read
Why Manchester’s Metrolink asked Liam Gallagher to see it, say it and sort it
Opinion
Spotify logo

10 Oct 2023

4 min read
Spotify print campaign takes aim at Apple’s anti-competitive business practices
Spotify
A phone with headphones playing a podcast influenced by AI technology, next to a cup of coffee

26 Sep 2023

5 min read
From programmatic to AI: how is tech evolving podcasting?
Open Mic
Specsavers 02

15 Sep 2023

2 min read
Ad of the Day: Specsavers celebrates everyday sounds in ASMR-style audiology ad
specsavers
recording studio
Premium Item

15 Aug 2023

8 min read
What should creatives be listening out for when choosing audio for an ad?
Agency Advice

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024