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Data analytics

Leaders from Kantar, General Mills, Three UK and System 1 discuss reinventing creativity for a distracted world at Outbrain's Captivate event in London

26 Oct 2023

7 min read

Sponsored

Made you look: how brands can be attention magnets in a distracted world
Promoted
A selection of wires against a plain background

11 May 2023

2 min read
What are the most exciting ways marketers are using data?
The Drum Network
Long road underneath cloudy sky at sunset in Vik, Iceland

20 Apr 2023

5 min read
Data is the secret to longevity in digital transformation
The Drum Network
A model of a virtual human with data points and interests floating above its head

28 Feb 2023

7 min read
Production, analytics, measurement: Meta and marketers mull AI’s use cases
Artificial Intelligence
Waze knows the intent behind a shopping trip and precisely where they are heading in their car.

04 Jan 2023

6 min read

Sponsored

The road to retail: how contextual ads can help marketers win over shoppers
Promoted
Azerion

18 Nov 2022

2 min read
London adtech provider Azerion goes global with Hybrid Theory acquisition
Azerion
Google Analytics open on person's laptop

17 Nov 2022

4 min read
What the rollout of Google Analytics 4 will mean for the future of web analytics
Opinion
Computer with analytical graphics

17 Nov 2022

4 min read
How overlooking quality assurance can sabotage data analytics
Opinion
A light bulb moment for the data attribution problem

15 Nov 2022

12 min read

Sponsored

Data-driven attribution models still lead to gut decisions – here are the alternatives
Promoted

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024