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Tik-Talks: Will Gary Barlow Take That ‘very nice’ lesson in social etiquette?

Tik-Talks: Will Gary Barlow Take That ‘very nice’ lesson in social etiquette?

Opinion: Guest Columnists
Gary Barlow is TikTok’s main character this week, courtesy of an endearingly unpolished video where he proclaims, ‘This is my... Read more
The Drum - 08/04/2024
Everything you need to know about the Online Safety Act

Everything you need to know about the Online Safety Act

Opinion: Guest Columnists
WE Communications’s Kemi Akindele lays out how communicators and tech firms can stay ahead of the changes the OSA will bring, some... Read more
Kemi Akindele - 04/04/2024
A city-sized mixed reality treasure hunt was impossible. Until we did it

A city-sized mixed reality treasure hunt was impossible. Until we did it

Opinion: Guest Columnists
Marketers have to go the extra mile, virtual or otherwise, to win over gamers. Havas Play's Lucy Basden-Smith explains how the agency... Read more
Lucy Basden-Smith - 03/04/2024
After KateGate, the royal PR maxim ‘never complain, never explain’ has got to go

After KateGate, the royal PR maxim ‘never complain, never explain’ has got to go

Opinion: The Drum Network speaks
In an era defined by social shares, the royal adage ‘never complain, never explain’ has lost efficacy, says Maddie Davies of... Read more
Maddie Davies - 02/04/2024
We must burn bridges with big social or meet our end

We must burn bridges with big social or meet our end

Opinion: Guest Columnists
Kwalee’s Harry Lang asserts we must block off destructive behaviors caused by social media if we want to protect young people from... Read more
Harry Lang - 02/04/2024
3 ways advertisers can support sustainable behavior change with their work

3 ways advertisers can support sustainable behavior change with their work

Opinion: Guest Columnists
Though much of the heavy lifting of decarbonization in adland requires proactive supply chain management, advertisers also have the... Read more
John Osborn - 01/04/2024
We must take an ethical approach to using AI with voice artistry, says Diedrik Veelo

Let’s think ethically about how to use AI with voice artists (not instead of them)

Opinion: The Drum Network speaks
Testing, testing, testing. For The Drum’s entertainment focus week, Diederik Veelo of Ambassadors (and founder of AI... Read more
Diederik Veelo - 28/03/2024
What's driving the stratospheric growth of Formula 1 and Formula E as entertainment brands?

Inside Formula 1 and Formula E’s bold new ‘festival of entertainment’ model in sports

Opinion: The Drum Network speaks
With a parade of celebrities, live performances, and media partnerships, motorsport race weekends are pioneering a new model of sports... Read more
Charlie Brown - 27/03/2024
In a sea of troubles, cinema's endured the slings and arrows of streamification and a global pandemic

Flicks & mortar: They’re under fire in the age of content, but cinemas will never die

Opinion: The Drum Network speaks
The reports of physical cinemas’ death are greatly exaggerated, says Amplify’s Alex Wilson for The Drum’s entertainment... Read more
Alex Wilson - 26/03/2024
What the rise of Bluey tells us about kids entertainment in 2024

What the rise of Bluey tells us about kids entertainment in 2024

Opinion: Guest Columnists
Former ‘mouseketeer’ and consultant Emily Horgan takes us on an extensive journey through the rise of an IP that would make... Read more
Emily Horgan - 25/03/2024
Congress can attempt to stifle it, but TikTok’s impact is here to stay

Congress can attempt to stifle it, but TikTok’s impact is here to stay

Opinion: Guest Columnists
As a bipartisan effort to ban TikTok in the US or force its divestiture gains momentum in Congress, Mekanism’s social strategy... Read more
Jess Gaylord - 14/03/2024
Facebook's popularity has held steady over the last two decades, despite its many rivals.

Facebook’s not getting any younger; neither are its users

Opinion: The Drum Network speaks
Last month, Facebook celebrated its 20th birthday. Ciara Cassidy reflects on the platform's remarkable journey, its current position... Read more
Ciara Cassidy - 13/03/2024
TalkTV failed in linear. The lessons and reinvestment will buttress the business

TalkTV failed in linear. The lessons and reinvestment will buttress the business

Opinion: Guest Columnists
Media consultant David Buttle analyzes the repercussions of News UK taking TalkTV off of linear TV this week.  ... Read more
David Buttle - 08/03/2024
How digital retail media is transforming the relationship between brands and consumers

How digital retail media is transforming the relationship between brands and consumers

Opinion: Self-published content
For The Drum's Food & Drink Focus, IAB UK interviews some members from its Retail Media Group to reveal the key to a... Read more
- 23/02/2024
A brand ‘Travis’ty in the making: what marketers get wrong about celeb endorsement

A brand ‘Travis’ty in the making: what marketers get wrong about celeb endorsement

Opinion: Guest Columnists
Lippincott's David Stein warns brands to exercise caution when it comes to falling into the hype cycle of celebrities du jour.... Read more
David Stein - 12/02/2024
The future is (kind of) here: my first week using the Apple Vision Pro

The future is (kind of) here: my first week using the Apple Vision Pro

Opinion: Guest Columnists
VML’s director of experience design, Luke Hurd, takes us inside his experience of the new Apple Vision Pro. ... Read more
Luke Hurd - 09/02/2024
Content’s no longer King, format is – here are 3 tips to get it right

Content’s no longer King, format is – here are 3 tips to get it right

Opinion: Self-published content
With the rise of podcasts and reels, here’s why marketers should pay attention to format—and why social media is killing the... Read more
Darren Niño Distefano - 05/02/2024
Honda's rebrand

Hi-fi, lo-fi, AI: an unexpected contrast in modern branding

Opinion: Guest Columnists
Coley Porter Bell’s James Ramsden has spotted a widening chasm in modern branding between ultra-modern and classic design. What... Read more
James Ramsden - 02/02/2024
Make ads more like Saltburn – the public will lap them up

Make ads more like Saltburn – the public will lap them up

Opinion: Guest Columnists
Saltburn generated too many watercooler moments to count. VCCP’s Alex Horner explains why we should all bathe in the lessons... Read more
Alex Horner - 30/01/2024
Innovation v dystopia: what President Biden's AI order gets right - and wrong

Innovation v dystopia: what President Biden's AI order gets right - and wrong

Opinion: Guest Columnists
The IAB’s Lartease Tiffith offers an incisive review of how President Biden's 'Key AI Actions' threaten to shake up the... Read more
Lartease Tiffith - 30/01/2024

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