Latest Healthcare Marketing &amp; Media News

Top marketers know they want innovation, they just have a tough time quantifying it or measuring it. OMG’s Phil Rowley has the... Read more

Phil Rowley - 29/02/2024

Come with me and you'll be in a world of pure AI imagination

Thanks to the rise of AI, taking candy from babies just got easier. Joe Goulcher reveals how marketers can avoid emulating Glasgow... Read more

Joe Goulcher - 29/02/2024

How can healthcare providers simplify patients' experiences?

Healthcare is complex, but patient interactions don’t have to be

No one in America needs reminding that healthcare is complex, says Lisa Kane of Siegel+Gale. Knowing which parts of the patient journey... Read more

Lisa Kane - 08/02/2024

Dhananjay Khanna, Cartoonist, with Andrew Tindall – The Marketing Scientists

7 out of 10 OOH ads don’t work. Here’s why and how to fix them

System1’s Andrew Tindall has been researching out-of-home effectiveness with JCDecaux for three years. His findings will shock you.... Read more

Andrew Tindall - 25/01/2024

No, the British Army shouldn't run recruitment drives on Fortnite

Social creative Joe Goulcher reacts to the news that the British Army breached Fortnite's terms and conditions in an attempt to wow... Read more

Joe Goulcher - 22/01/2024

Is print advertising still essential in healthcare marketing?

Why print journal advertising is still essential to omnichannel healthcare marketing

Say it with us: print is not dead! Especially not in healthcare marketing, writes Space & Time’s Tom Gillan – where it... Read more

Tom Gillan - 08/12/2023

Women over 50 were invisible in popular culture, now they're not

The cross-generational appeal of age inclusivity is helping brands grow. Nicola Davies, head of strategy at Exposure, brings some facts... Read more

Nicola Davies - 24/11/2023

Boots’ makeup-only store could be a stroke of genius

Boots, the chemists, has become known as a one-stop shop for everything. Katie Walmsley, creative director at Household, explains... Read more

Katie Walmsley - 02/11/2023

Predictions 2024

'Turn on the comments you cowards': Why are brands blocking feedback on social?

Social is supposed to be a conversational channel, so why are brands turning off the comments? Pollyanna Ward’s got herself wound... Read more

Pollyanna Ward - 31/10/2023

As a breast cancer survivor, Pinktober marketing is triggering and trivializing

Creative and comms strategist Cate Rubenstein thinks Pinktober, the Breast Cancer Awareness month, really misses the mark. That... Read more

Cate Rubenstein - 12/09/2023

I launched our agency’s period policy a year ago – it wasn’t enough

Republic of Media’s Francesca Coia helped the agency launch a period policy. Some women were reluctant to use it; others... Read more

Francesca Coia - 23/08/2023

Women-led mentorship programs foster a sense of safety and organizational understanding

Vicious cycle to virtuous circle: the impact of mentorship on women’s mental health

Tara Miskelly - 05/06/2023

The soft life movement rejects societal pressures and expectations

Pause > productivity: how brands can support the soft life revolution

Luke Hodson - 25/05/2023

Running to Google with health queries might not be as counterproductive as we think

The Bowelbabe legacy: how celebrities can impact health awareness

Laura Rudd - 10/05/2023

Evoke on the advent of the ‘bionic marketer’

The bionic opportunity: how AI is transforming healthcare marketing

For The Drum’s AI and web3 deep dive, Will Reese of healthcare marketing agency Evoke looks at AI and what he calls the... Read more

Will Reese - 28/03/2023

Brands in women’s healthcare have a responsibility to listen and be credible

Creating impact with community: the role of brand messaging in women’s healthcare

Maira Genovese - 21/02/2023

78% of M&C Saatchi employees feel as comfortable talking to colleagues about their mental health as they would friends or family

How can employers show that they care about employees’ mental health?

Tara Miskelly - 23/01/2023

Technology that serves a human purpose or the planet will prevail in 2023

CES 2023 unveiled a new wave of sustainable and purpose-driven technology

Anthony Stonehewer - 18/01/2023

Hibernation season is upon us, but it's also a time to rejuvenate

Beating the January blues at work: 3 ways to stay energized this new year