Latest Food &amp; Drink Marketing &amp; Media News

A good brand needs a great platform idea, says Elliott Starr of Impero. And don’t think you can get away just using its tagline:... Read more

Elliott Starr - 17/04/2024

Creative side hustles: Cream’s Lottie Webb juggles supper club and client management

Side-hustles can accelerate careers in unexpected directions. As part of our series demystifying industry jobs, Cream client manager... Read more

Lottie Webb - 04/04/2024

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A 1962 Ferrari 330 LM/250 GTO sold at auction for $51.7 million.

Here’s what the ultra-rich spent money on in 2023 (and how to market to them)

Superyachts, colored diamonds and the world's rarest whiskys: the super-rich found all kinds of ways to spend their money in... Read more

Joanna Lewis - 04/04/2024

Pot Noodle: why our slurp doesn’t suck

‘I would do it again – I think you should too.’ Unilever’s Lena Portchmouth opens up on Pot Noodle’s... Read more

Lena Portchmouth - 22/03/2024

Wondering what’s wrong with the ad industry eventually led me to Liquid Death

Liquid Death’s Andy Pearson shares how his journey took him from a miserable creative job to deliberately doing things &lsquo... Read more

Andy Pearson - 20/03/2024

What does a head of inventor relations really do? TMS’s Andrew Hajithemistou explains

Andrew Hajithemistou is head of inventor relations at TMS, the agency behind McDonald’s Happy Meal campaigns. Here, he explains... Read more

Andrew Hajithemistou - 08/03/2024

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Ultra-processed food is more commonly eaten by younger people and suffers from unclear labelling.

Is it time to label ultra-processed foods?

Snack attack! Personal well-being is a key driving factor in decision-making, says Helen Foord, but do people even know what’s in... Read more

Helen Foord - 28/02/2024

Siegel+Gale's Patrick Kampff on digital innovation in the hotels industry

Digital innovation in hospitality makes for simpler customer experiences

Opinion: Self-published content

Patrick Kampff of Siegel+Gale draws on the agency simplicity’s index to look at how the hospitality sector has weathered the... Read more

Patrick Kampff - 27/02/2024

How digital retail media is transforming the relationship between brands and consumers

For The Drum's Food & Drink Focus, IAB UK interviews some members from its Retail Media Group to reveal the key to a... Read more

- 23/02/2024

Pringles & Caviar: The unlikeliest brand collaborations often work the best

Pringles and caviar, anyone? It‘s often the least expected brand collaborations that work the best, says Fiona Faint of No Brainer.... Read more

Fiona Faint - 23/02/2024

Lyle’s rebrand uproar reveals difficulty balancing tradition and modernity

The pantry favorite riled Christians by removing biblical script from its branding. The Team’s Kevin MacKenzie... Read more

Kevin MacKenzie - 23/02/2024

Sophie Nicholson says the best food and drink brands acquire cultural clout, as well as tasting good

Food & drink brands cannot ‘win on taste’ alone

Opinion: Self-published content

Taste credentials matter when it comes to food and drink, says Sophie Nicholson at The Romans for The Drum’s food & drink focus... Read more

Sophie Nicholson - 23/02/2024

Crisps and caviar: Why high-low food collaborations are a win-win for both brands

From truffle in Popeye's hot sauce, to a spoonful of caviar on a Pringle, high-low food collabs are proving a hit with consumers,... Read more

Todd Kaufman - 22/02/2024

Coca-Cola has launched a TikTok-only drink. Is it a sign of things to come?

Coke’s TikTok-exclusive flavor: Behold the era of products designed for social shops

For The Drum’s food & drink focus week, Josie Dougoud of The Romans looks at Coke’s made-for-TikTok flavor. Does it... Read more

Josie Dougoud - 22/02/2024

Are B2B events becoming a hotbed of food & drink innovation

B2B events hospitality: A secret frontier for new food and drink trends?

For The Drum’s food & drink focus week, Chloe Ward of Wonder (part of the Amplify group) argues that B2B events are becoming an... Read more

Chloe Ward - 22/02/2024

Whisky can learn from tequila and rum, just as they once learned from whisky

Whisky’s gone stale. Denomination London’s Bronwen Westrip thinks it must learn from markets she thinks it inspired.... Read more

Bronwen Westrip - 21/02/2024

Nostalgia is an important part of taste. Top food brands are capitalizing

As part of The Drum’s Food & Drink Focus, Elvis’s Camilla Yates takes us through recent research that explains how... Read more

Camilla Yates - 21/02/2024

Clean eating is here to stay - are marketers keeping up?

You are what you eat: Why brands must lean into clean eating