Latest Marketing News

Advertising works best when it focuses on experiences that audiences can relate to regardless of their age, race, gender, disability and... Read more

Emily Saunders-Madden - 13/12/2021

Marketing

Right now, should we be excited or terrified about artificial intelligence?

Artificial intelligence: should we be worried yet?

Former Google chief exec Eric Schmidt’s new book (co-authored by Daniel Huttenlocher and, strangely enough, Henry Kissinger) on... Read more

Sam Anderson - 13/12/2021

Media

Tailify on how science can be used to bolster influencer marketing campaigns

How to double your influencer marketing ROI using science

Successful influencer marketing is reliant on understanding and harnessing influence – defined as how people impact each other... Read more

Didrik Svendsen - 10/12/2021

Marketing

Inclusive influencer marketing is a win for everyone

Opinion: Ask the negotiator

Influencer communities have revolutionized representation for marginalized groups, giving them (when done well) a direct and authentic... Read more

Jennie Lindehoff - 10/12/2021

Marketing

'Tis the season for predictions and priorities

Why you’ll need to engage more with marketing procurement in 2022

Why it’s vital for SEO to be top of your new year’s resolution list

As someone who works in SEO, you might say I’m a little biased on this topic. Nevertheless, I’m here to tell you how... Read more

charlotte tomlinson - 08/12/2021

Marketing

Emerging Communications on how western marketers can achieve maximum engagement on social platform Douyin – and why they should

Converting Douyin engagement and why it’s not the same as TikTok

Some 670 million individual users log onto Douyin each month, accounting for a fifth of TikTok’s global monthly active users. To... Read more

Michaela Zhu - 07/12/2021

Technology

Rapp suggests focusing on creating more meaningful and honest work rather than spending energy on award wins

We should be chasing altruism, not awards

Judging the DMAs is always an enjoyable experience. Not only do you get to see all the great work from the year, but the awards ceremony... Read more

Al Mackie - 07/12/2021

Marketing

Inclusion has to go beyond a brand’s social media profile

Gender, ageism, disability and sexuality were the subject of numerous advertising campaigns in the past year. Unfortunately, not every... Read more

Amaka Iyizoba - 06/12/2021

Marketing

Capgemini ties up its three-part Playbook series considering the importance of cross-skill collaboration

How CMOs can build a unicorn marketing team

Read our first article on striking a balance between creativity and data to drive growth and our second article on chief marketers... Read more

Joanna Verkade - 02/12/2021

Marketing

Oxford University Press' Tamira Hamam spells out how legacy brands can tap into their history to build a new future

How brands can build on their past to shape their future

For heritage brands undergoing a transformation, the key to realizing a new future may be found in leveraging the past, writes Oxford... Read more

Tamira Hamam - 02/12/2021

Design

Earnest reflects on the lessons learned from last month’s Advertising Week New York

#AWNYC 2021: reviewing Advertising Week NYC’s hybrid form

With a thirst for some IRL industry insights and a desperate need to shake hands, I donned my lanyard and headed down to Hudson Yard for... Read more

Sarah Przybylak - 01/12/2021

Technology

There are similarities between the fashion and tech industries, according to Code and Theory’s Obi Anazodo

What UX designers can learn from the fashion industry

After graduating with a degree in menswear design, Obi Anazodo pursued a career in the fashion industry. Since then, he’s worked... Read more

Obi Anazodo - 30/11/2021

Advertising

Search Laboratory on how marketers can maximize online shopping experiences this holiday season

What can marketers expect this holiday shopping season?

Black Friday and the festive season is always a busy time of year, but last year was a different story. Footfall to high street stores... Read more

Pete Whitmarsh - 29/11/2021

Marketing

Threepipe Reply imagines a new quarter for the year and preempts how marketers can get behind this gift-giving season

What is the fifth quarter?

There is no let-up for retailers or brands selling direct or through marketplaces. As if Black Friday and the run-up to Christmas wasn... Read more

Jim Hawker - 29/11/2021

Marketing

Emerging Communications provides tips for marketers to keep up with the latest Chinese beauty trends

The Chinese beauty economy: investing in appearances and the rise of men’s beauty

As the world’s second-largest beauty market, it is vital to keep up with the nuances of the Chinese beauty industry. In the... Read more

Emily Hassett - 29/11/2021

Marketing

Hallam explains the concept of market orientation and the importance of prioritizing customers

Lessons from the front line: market orientation and prioritizing the customer

Market orientation is a slightly clunky, academic term that I only came across earlier this year, in the first module of Mark Ritson... Read more

Julie Reid - 29/11/2021

Marketing

Cop26 showed us that social purpose can’t be led by the marketing department

Joe Wade, founder at London ad agency Don’t Panic, reflects on Cop26 and why it highlighted that social purpose can’t be led... Read more

Joe Wade - 29/11/2021

Marketing

Capgemini on the evolving role of the CMO

How can CMOs maximize influence among the C-suite?