A double page national press ad for Tesco devised by Wieden & Kennedy has been banned by the Advertising Standards Agency for misleading readers into believing there were issues with meat standards across the entire food industry.
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Asda has become the latest casualty of the bubbling horse meat scandal after traces of the horse painkiller bute were found lurking in its tins of ‘smart price’ corned beef by the Food Standards Agency.
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It has been revealed that Asda has withdrawn thousands of its own-brand tins of corned beef from shelves, after Leicestershire County Council said it found one batch containing 50 per cent horse meat.
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Findus is preparing to take legal action against its suppliers after an internal investigation found that the horse meat contamination in its Beef Lasagne was “not accidental”.
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With Tesco, Burger King and now Findus all embroiled in the great horse meat scandal, Virgin Media has decided to lighten the mood by issuing a spoof apology for promising films starring cows but instead showing horses.
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