Latest Charity Marketing &amp; Media News

Following agency Reflect Digital’s recent report into online fundraising for charities, Kiran Webster breaks down 7 ways that... Read more

Kiran Webster - 31/07/2023

Body Dysmorphia Disorder kills, Rankin invites brands to join photography fightback

World-renowned photographer Rankin shares a personal story about his discovery of Body Dysmorphia Disorder (BDD) in the studio and the... Read more

Rankin Waddell - 12/07/2023

Brave Bison’s Matt Garbutt on generative AI and the power of the creative community behind it

Don’t underestimate the power of the creative AI community to get behind a cause

For The Drum’s deep dive into AI and web3, Matt Garbutt of Brave Bison argues that the generative AI community is a creative force... Read more

Matt Garbutt - 28/03/2023

When pockets are tight, how can charities incentivize consumers?

How can charities still encourage donations in times of inflation?

Kiran Webster - 24/02/2023

How the media & marketing industries can change the culture around American gun violence

Media and marketing professionals always have an immediate impact the second they decide to grab something and move it forward. Here are... Read more

Brian Monahan - 08/02/2023

Is social media growing a more socially aware generation?

The future of social media is educational and eco-conscious

George Stolton - 30/01/2023

Plea to brands: start speaking out against the cost of living crisis

Opinion: Self-published content

This month, Shelter took a stand against the UK government by mocking its cost of living ‘hacks’ and demanding... Read more

Hannah Bowler - 11/10/2022

How creative campaigns can help NGOs to plug their funding gap

As part of The Drum’s Deep Dive into Creativity, Sam Sutaria, vice president of strategy and development at WaterBear Network,... Read more

Sam Sutaria - 30/06/2022

Here’s how charity advertising can engage a new generation of donors

Having recently created a lauded campaign for CRIS Cancer Foundation that asked people to battle against leukemia in a modified... Read more

Malcolm Poynton - 06/04/2022

How marketers can change the game for the neurodiverse

Through well-planned partnerships, brands can better support and connect with people who have thinking and learning differences, writes... Read more

Nathan Friedman - 10/08/2021

Advertising

Treading with care: the dos and don'ts of cause marketing

Sayantan Choudhury shares a checklist of how brands can and should approach cause-marketing, especially in the socially charged world... Read more

sayantan choudhury - 20/07/2021

Advertising

Seven Stones and AMV BBDO have combined creative forces to create a new campaign for Calm

Boxer Tyson Fury features in suicide prevention ad for Calm

Seven Stones and AMV BBDO have collaborated on a campaign for suicide prevention charity Campaign Against Living Miserably (Calm),... Read more

- 19/07/2021

Creative

Secret sauce: what goes into Calm’s worthy and wonderful creative work?

Campaigning mental health charity Calm has never been more necessary than during the months of lockdown in the UK. In-house designer Sam... Read more

Sam Quinton - 30/06/2021

Career

Rewriting Extinction campaign launches to protect endangered species forever

Rewriting Extinction is a newly-launched 12-month campaign to save as many species from extinction as possible, spearheaded by actor and... Read more

- 16/06/2021

Creative

Yemi Alade voices new animation for World Malaria Day campaign

Grammy Award-winning Nigerian Afropop singer, songwriter, actress and activist, Yemi Alade, has joined African superstars supporting the ... Read more

- 22/04/2021

Creative

Callaly urged the industry to change the narrative, in #TheWholeBloodyTruth campaign

Why period brands should consider 'people' who bleed

With JK Rowling's infamous tweet bringing the debate over menstruation into public discourse, should period brands enter the... Read more

Jan Gooding - 15/07/2020

Advertising

The Great Reset: I’ll advertise responsibly if you do?

The Great Reset: advertisers tackle climate crisis with 'Create and Strike' return

In 2019, Create and Strike saw ad land take a strong stance against environmental disaster, and now its organisers have unveiled the next... Read more

Ben Essen - 03/07/2020

Marketing

Ask Keith Weed: what is the role of brand purpose during a global crisis?

Each week, revered marketer and president of the Advertising Association Keith Weed, and one of the headline speakers at The Drum&... Read more

Stephen Lepitak - 29/06/2020

Marketing

The lessons to be learned on community during crisis

This crisis can teach us to value community