The Miss America Organization is looking to change the way people think about the competition and its candidates, even as it tries to deal with disruption from its current Miss America.
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Despite having a dominant market share in Malaysia, Nippon Paint had a problem – The slowing economy, low consumer confidence and intense competition meant that Malaysians were tightening their belts, choosing other brands and forgoing...
In an age where countless industries need to deepen customer relationships and strengthen thought leadership, where is B2B heading? According to The Drum B2B Awards 2018 judges, customisation is key to strengthening relationships and more B2B...
The US Open serves up two weeks of top tennis action starting today (Aug. 27) at the USTA Billie Jean King National Tennis Center in Queens, New York. With it comes the 25th year that American Express will be onsite with benefits...
The low number of Cannes Lions that were awarded to campaigns in Asia Pacific in 2018 is a worrying sign and solutions are urgently needed to correct it, according to senior creative executives.
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Creating out of home (OOH) advertising that lands with consumers may seem challenging but according to WCRS' director of technology and innovation, Dino Burbidge, it really is not.
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Although she works mainly on the client side of pitches, Tina Fegent, a leading procurement expert, believes that the industry needs to look at alternative and different ways in which to pitch.
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You can lead a horse to water, but you can’t make it drink! Or can you? Now I’m not insinuating that humans are like horses, but retail marketing is a bit like the wild west. For example, I go online to shop, look at where...
The IAB Singapore’s Rolling Heavies series is back, with more of Asia Pacific’s most influential digital leaders answering questions while riding on a bike.
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It has been three years since Ultra Music Festival arrived in Singapore, bringing critically-acclaimed electronic music DJs like Hardwell, AfroJack, Axwell & Ingrosso and Steve Aoki to Ultra Park, a field across the Marina Bay Sands, to...
Brands will have their fair share of horror stories, as well as good experiences when it comes to brand confidence in the digital eco system. Despite that, they need to step out of their comfort zone in order to succeed and stand out says The Drum...
Live Nation Entertainment has hired Amy Marks as its first executive vice president, head of integrated marketing for Live Nation’s media and sponsorship division.
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Consumer behaviour towards search is changing. Facebook, Reddit, Twitter, Yelp and even YouTube and Xbox are now reservoirs of search but how is that impacting brands?
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