The Drum, in conversation with IBM iX associate partner Emma Chan, looks at the key marketing and trends in sports and how technology is turning sports into a data-driven, digitally enhanced sector, and how its biggest impact may be coming off the...
It seemed a run-of-the-mill idea. Draw together a panel of experts to talk B2B trends in the run up to the The Drum B2B Awards, held in New York recently. But for some reason the mix of creatives, clients and suits combined to create something...
Better Man Conference has launched a new product line promoting an inclusive culture in the workplace and beyond. The line, which includes t-shirts and the iconic Better Man Cards, are aimed to remind men of healthy masculinity traits for...
Advertising Week has confirmed that it no longer plans to support the Prince Andrew-backed tech initiative Pitch@Palace following his recent interview around his links to Jeffrey Epstein.
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Admirable Devil won Best Mobile Campaign at The Drum B2B Awards 2019 with ‘The Operat1on’ for Infolock. Here, the agency reveals the challenges faced and the strategies used to deliver this successful project.
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810,000 eggs, 1.4 million tons of rice and 76 tons of liquid detergent were sold through voice shopping on Alibaba’s platforms in the recent Singles Day, also known as 11.11.
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It’s been called 'Davos for geeks', 'the Olympus of tech' and 'Glastonbury for nerds', but the speakers, talks and off-stage conversations at Web Summit 2019 indicated the two parties of politics and tech are ...
Pitch Marketing Group was highly commended in the Most Innovative or Creative Use of Content category at The Drum Content Awards 2019 for its Lionesses World Cup squad announcement campaign. In this case study, the agency reveals the...
Gender equality in advertising is the holy grail. Same for the sporting industries, where – perhaps apart from in tennis– female sports stars haven’t achieved the same level of notoriety as their male counterparts. Or at least,...
As small and medium businesses (SMB) seek to use the upcoming festive season to reach out to existing and potential customers, they are struggling to use platforms like Facebook to their advantage instead of spending their entire budget...
Adobe, Vodafone, Guinness, Hendricks, BMW, Heineken, Smirnoff, Mazda, O2, Converse, John Lewis, Carlsberg, Samsung, Puma, Airbnb, Brewdog, Twitch, Shell, WWF and Jack Daniel's are some of the brands who have made the shortlist for The...
Back in the early 2000’s we were told ‘content is KING’ but no one warned us of how difficult and expensive it was going to be to keep this King alive. Long gone are the days of simple texts or highly pixelated images, this is...