While some experts see revenue loss reversals on X’s horizon, others point out the various challenges of taking on incumbents in video streaming like YouTube and Netflix.
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The chief executive officers of five big tech companies appeared before the Senate Judiciary Committee on Wednesday in heated back-and-forths with lawmakers on how platforms are working to protect children online.
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Though the platform’s decision to expand its video offerings could offer potential value for brands, X’s lax approach to content moderation still has advertisers spooked.
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A disgruntled Elon Musk is silencing his critics on X again. It’s a deeply ironic move from the billionaire executive, who has described himself as a “free speech absolutist.”
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Elon Musk told advertisers to “go fuck [themselves].” Linda Yaccarino, X’s ad industry veteran CEO, is once again trying to pick up the pieces. But the act can’t go on forever, experts say.
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Despite Musk’s criticism of Media Matters’ recent research, X admits in a lawsuit filed Monday against the watchdog that advertisements on X are sometimes served next to “controversial content.”
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New data indicates that misinformation about the war is spreading like wildfire on the Elon Musk-owned platform. The company denies the claims, but media buyers remain wary of the brand safety risks of advertising on X.
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On the first anniversary of its acquisition, the social platform formerly known as Twitter is a revenue-troubled and misinformation-riddled shell of its former self.
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As the billionaire owner expresses intent to get all users on the paid subscription train, industry experts see trouble on the horizon for the business’s bottom line.
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The platform formerly known as Twitter has long provided companies with a space to effectively field customer queries and complaints. Will that change as it morphs into X and tweeting leaves the vernacular? Most experts are doubtful.
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Proposed legislation could shield children and teens from potentially dangerous online content, but may come at the price of their data privacy and access to information.
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