Henry Plumridge and Ollie Bartlett of Transmission won the ‘Creative Futures: The Omnichannel Marketing Excellence Award’, in partnership with Canon Europe, at The Drum Awards for Social Purpose 2022. Here, we learn more about their...
Reaching and influencing potential customers already on their way to make a purchase is a sweet spot for advertisers. The challenge is understanding their on-the-move behaviors to capture them at the right moment. Thanks to a new report from Waze,...
According to a recent survey 98% of brands and agencies in the US plan to maintain or increase their spend on advertising this year – but how does the accelerating innovation in the industry impact on those plans and what will be the new...
The Drum has stepped up its TV advertising coverage with the launch of a weekly industry newsletter, the TV Talks podcast, the formation of an advisory council, and some key hires and promotions. TV is in the midst of a reinvention and we’ll...
“This will be one of the first stores in the entire world that’s been built with a full understanding of the impact of the pandemic on customer behavior.”
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Accenture Interactive group chief executive Brian Whipple has guest edited the newest edition of The Drum, leading the magazine’s editorial team as we explore how brands can use tech to develop purpose-fueled innovation.
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With car ownership among young people wavering in recent years, a move by car manufacturers to get people back on the road is being disrupted by alternative mobility players, eager to get a slice of the transportation pie.
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Readers are the lifeblood of any publication, and The Drum is no different. Creating content our community wants to read, learn about and experience is the never-ending objective of our editorial team.
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The Drum has unveiled this week's instalment of its online video series The Drum Show, which look at the big talking points in media and marketing from the past seven days.
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The premise of a four-day week probably sounds like a dream to most hard-working employees, as well as a relatively easy thing for their employers to introduce. Businesses can simply adapt their working hours to give their employees an extra day...
The Drum has unveiled the first episode of its online video series The Drum Show, which will look at the big talking points in media and marketing each week.
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The Drum has joined forces with The Guitar Social to not only break the official Guinness World Record for the longest guitar lesson ever but also to give more visually impaired people the chance to experience the joy of making music.
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Advertising has historically been sold as being in support of entertainment, rather than as a true source of entertainment for consumers in its own right. Even when those advertisements are creative in their own right or license the most popular...
Making an issue of The Drum takes many pairs of eyes. But for our most recent magazine, our Marketer of the Future issue, we needed even more than usual.
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If on-demand services have changed the shape of home entertainment, what’s the breakthrough innovation that’s going to transform health… and how do we get there?
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