WPP has been named the most awarded holding company on earth in The Drum’s 2024 World Creative Rankings. And chief creative officer Rob Reilly is more bullish than ever on the organization’s creative future.
...
Ogilvy UK was one of the standout agencies in this year’s World Creative Rankings. The leaders behind the business tell us how they’re connecting creative quality to commercial results.
...
WPP boss Mark Read says the holding company’s 2023 figures show it weathered a tough year. However, analysts suggest there are still plenty of questions to be answered about operating models and AI.
...
The global beverage brand taps world-class Hollywood talent, from Oscar winner Octavia Spencer to Transformers director Steven Caple Jr, to create two short films offering fresh portraits of Santa Claus himself.
...
For our Deep Dive into The New Retail Landscape, we take a look at what the industry’s biggest players are doing in the retail media space and quiz analysts and agency bosses about what lies ahead.
...
A chaotic week in the lead-up to the trading update saw Mark Read firefight a bribery scandal in China and formally merge VMLY&R and Wunderman Thompson.
...
WPP’s mega-merger has thrown up more questions than answers. The Drum sits down with the execs who masterminded the move to find out what’s likely to happen to staff, offices and conflicting clients.
...
It’s been a while since we’ve reported on a merger at WPP. Now VMLY&R and Wunderman Thompson – themselves the products of momentous mergers – are being consolidated as VML. Here’s why WPP is resuming its...
With key features and a trusted name behind it, Adobe’s gen AI offering could become industry standard once it leaves beta, Ogilvy’s Kaare Wesnaes explains.
...