Nationwide Building Society has joined a growing tide of brands embracing grassroots women’s football with a new spot showcasing talented young footballers.
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To raise awareness against school bullying, Nationwide bank and agency partner VCCP London have launched a campaign that focuses on the importance of mutual respect in society.
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Media agency Wavemaker, a division of WPP, has forged a sustainability partnership with Nationwide Building Society and media partner ITV to decarbonize 29m UK homes.
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In the 13 years since the credit crunch, the fortunes and finances of banks have recovered. But their reputations have not. Over a decade’s worth of revelations – PPI mis-selling, the HBOS Reading fraud scandal, the damage done by RBS...
Brands must provide excellent experiences around sport that truly add to the consumer experience or they’ll risk alienating their audience altogether.
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The Drum and Accenture Interactive have joined to produce a short documentary about how the three important elements of modern marketing – brands, technology and creative – are finding new ways to work together.
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Hamburg. A city of contradiction. On one hand, it’s true to the Germanic tradition of science-based order. But on the other, it’s home to a gritty counter-culture that has inspired generations of artists - including The Beatles.
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It’s almost been a year since Nationwide tapped ex-Tony Blair press secretary and architect of Sport England’s ‘This Girl Can’ campaign, Tanya Joseph, as director of external relations – and it’s safe to say she...
The global financial crisis may have happened over a decade ago, but the finance and banking sector is still battling to win back the hearts and minds of consumers. And it is far from the only battle facing the sector’s traditional brands as...
Nationwide’s decision to tell the stories of its earliest customers through spoken word has launched its latest laureate – the Birmingham-based Stephen Morrison-Burke – into the public eye. The Drum caught up with the...
The latest iteration of 'Voices Nationwide', for which the building society has turned from everyone from singing sisters to spoken words poets to showcase the bulding society's sense of purpose, revisits the Victorian era to let...
Nationwide Building Society has hired Tanya Joseph, the architect behind Sport England's prosperous 'This Girl Can' campaign, as director of external relations.
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Nationwide building society has rushed to defend a pair of singing sisters who star in its current advertising campaign after the duo were subjected to a tirade of abuse by disgruntled viewers – culminating in a series of death threats.
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Nationwide Building Society is partnering with Yahoo Storytellers in a 12 month campaign on Tumblr as it looks to further engage young people on how to manage their day-to-day finances.
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Nationwide Building Society is taking a poetic approach with its latest campaign which aims to portray it as a supportive voice for what matters in society.
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Nationwide is the latest brand to jump on the Snapchat wagon, unveiling a multi-functional campaign on the messaging app to help A-level students celebrate their exam results, which will be revealed today (18 August).
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Grammy award winning Brad Paisely strummed the tune "Nationwide is on your side" during a commercial break at the opening ceremonies of the Summer Olympics in Rio de Janeiro and the country singer launched the new ad campaign for...
Boots No7 has soared up nine places this week with the help of Icelandic Rock band Kaleo, knocking BBC Radio 1 off the top spot and out of the chart.
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