The 14th edition of the Indian Premier League (IPL) is all set to kick off today (9 April). The Drum looks at why this year's event will be a focus for Indian marketers.
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As marketing becomes more digitally refined, maintaining the humanity that attracted people to brands in the first place becomes increasingly important. Which is why digital-first brand Nobull is so focused on building a community.
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Discount grocery chain Aldi is going all-in on its embrace of Channel 4’s Bake Off franchise by agreeing to an expanded sponsorship package that includes a sweet selection of spin-off and one-off specials.
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CrossFit has announced a deal with Nobull that sees the sportswear brand become title sponsor of the CrossFit Games and official supplier of CrossFit apparel.
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How has the celebrity endorsement game changed in India, in the wake of the pandemic, and going forward what could it look like? The Drum speaks to Aviral Jain, managing director of global advisory firm Duff & Phelps to find more
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Nothing beats the thrill of watching live sporting events unfold. Those impossible acts, the surprise results and glorious victories – there is nothing else like it. Sport is emotional, it is engaging and it has the power to unify.
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Football clubs could be prevented from displaying the logos of gambling firms on playing shirts as part of stringent new sports advertising laws under consideration.
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With consumers largely locked down, 2020 has been a challenging year for out of home advertising. But after a tough year for all practitioners, the adaptability shown by the sector’s specialists and the rapid adoption of new technologies...
Each week, we ask readers of The Drum, from brands, agencies and everything in between, for their advice on real problems facing today’s marketing practitioners.
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