Future 50 inductee Vincent Ventura serves as a public relations manager at beer behemoth Molson Coors. He opens up about working across a portfolio of brands and his ethos of people-first PR.
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“Officially humans love Coors Light beer, unofficially so do mosquitoes,” the Molson Coors-owned beer brand said in a statement. The new ‘Thirst Trap’ device – part of the brand’s larger summer campaign...
In this series, The Drum speaks with a collection of agencies hailing from the Great White North to learn about their origins, their unique approaches to solving problems, their plans for growth and the challenges they’ve had to...
Molson Coors, the distiller behind Coors Light and Miller Lite, has become the first new brewer to invest in ad space for the Super Bowl LVII 2023.
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Madrí Excepcional, the European-style lager, has unveiled its first-ever ad campaign ‘Door Roja’ with the aim to establish the brand in the off-trade in the UK.
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Global beer brand Miller Genuine Draft, alongside creative agency partner BBDO Zagreb, has just dropped its latest ad campaign that takes inspiration from youthful free thinkers.
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Shut out of the Big Game, Miller Lite was basking in public relations goodness when it announced that it will debut a Super Bowl ad – only not on TV. Instead, it will air the spot within a virtual bar in the metaverse. Then Stephen Colbert...
Three Fold, the new hard seltzer brand by Molson Coors, has launched in the UK with a lively £5m campaign aimed at adults who want to try something different.
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Change. Sometimes it happens quickly. Often its agonisingly slow. But if the current pandemic has shown us anything, it is that business as we knew it is not really sustainable. Same with in-housing. The changing nature of relationship between...
Senior executives at Molson Coors have expressed their unhappiness with the advertising for Coors Light, saying it has focused too much on the "Rocky Mountain lifestyle” and not enough on selling the beer.
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Molson Coors has appointed Havas as its creative agency in the UK, consolidating advertising for its major brands into the French-headquartered holding company.
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