Last week, Alibaba revealed in an SEC filing that it had bought a 5.6 per cent stake in social deals site Groupon, driving-up share prices for the previously troubled internet retail giant.
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The long-term future of daily deals sites may have come into question in recent months but LivingSocial claims its voucher sales have almost doubled compared to the previous year.
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65% of online shoppers engage with Daily Deals sites either by visiting the site directly or reading an email newsletter, the latest Online Shopper Intelligence study from Kantar Media Compete has found.
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Ahead of talking at a Utalk Marketing event next month, Peter Briffett, UK MD of daily deal website LivingSocialUK discusses the saturation within the market over the last year, and the success of LivingSocial's own growth.
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Sometimes it's not what you do, it's the way that you do it. Google has seized the initiative in the daily deals market But Google appears to think they've got it wrong. And the secret, the search giant seems to believe: Put the deal where...