Two new spots shine a light on the universal millennial experience of embracing youthfulness while trying to adapt to the adult world of child-rearing and responsibilities.
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‘3>2: A Starry story,’ which airs during Game 1 of the NBA Finals tonight, is an absurd account about how the new soda’s mascots invented the three-pointer 40 years ago.
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The Brazilian pop superstar and Afrobeats giant are headlining the cola brand’s pre-match party before Man City takes on Inter Milan at the Atatürk Olympic Stadium.
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Pepsi India's 'Rise up, baby!' campaign is on a mission to empower the nation by encouraging people to be themselves, but can it help the brand grow its share of the cola market?
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The two PepsiCo-owned brands continue their long-running push into sports marketing with new sweepstakes – offering fans the chance to win tickets to the UCL Final in Istanbul.
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Last week, Pepsi unveiled its first new logo in 14 years. We catch up with the cola company’s chief marketing officer, Todd Kaplan, to talk about its history, rebrand and future.
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The iconic slogan, which first appeared in 1984 and has been relaunched for three subsequent campaigns, will be brought back to life starting this weekend at the Daytona 500. Marketing experts chime in about why this reboot may not have much meat...
A multi-year collaboration with actor, producer and director Michael B Jordan aims to advance equal access to fitness and help Propel get a leg up on competitors.
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From Pepsi’s first Super Bowl campaign in three years to a giveaway of 10m Pepsi Zero Sugar, here’s how the beverage behemoth plans to show consumers that ‘Zero never tasted so good.’
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A new generative artificial intelligence (AI) tool has gone viral. But what does it know about advertising? After multiple hours in an AI wormhole, here’s what The Drum discovered.
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