The humor and the sheer grossness of seeing a human eat a cat treat in this campaign, paired with an unconventional approach for the sector, has landed it our top ad of the day.
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The out-of-home project is targeting buyers in New York City. It manages to stand out amid a sea of distractions with its intricate painting and hidden messages, landing it our Ad of the Day.
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Every marketing agency in the land, it seems, has added ‘AI’ to its list of capabilities. So is it already too late to use AI to stand out? We asked agency leaders from The Drum Network.
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Alongside the new visual identity and package design, there is an uplifting TV ad tying everything together. Here, we dive into the beverage company’s updated masterbrand approach.
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Our quickfire analysis of the brand, marketing and media stories that might just crop up in your meetings, brought to you today by editor-in-chief Gordon Young.
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The campaign turns shocking statistics into extremely poignant images that memorably convey the organization’s plight. For that message, we have made it our Ad of the Day.
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BBDO’s chief creative, who made a mark in the advertising world with memorable, culturally resonant campaigns like Snickers’ ‘You’re Not You When You’re Hungry,’ is ready to stop moving at the speed of light....
