EMX’s Jessica Lenehan explores the evolving brand and agency partnerships, and why ‘breakthrough’ thinking is needed to not only deliver campaigns but co-create legacies.
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It has been a quarter of a century at the design studio she loves, working on some of the world’s most loved and well-known brands. Here’s the story so far.
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The fun spot plays hilariously on Hilton’s infamous “That’s hot!” saying and with some strong comedic storytelling and great writing the new ad has landed The Drum's Ad of the Day accolade.
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The bourbon brand has teamed up with Wesley Joseph for a spot that leverages its most recognizable asset and uses it to create a buzz for younger audiences. It’s a fun and fresh move, landing it our top spot today.
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The forthcoming UK General Election is expected to be the ‘richest’ of all time, with more money being spent to push political messages than ever before. In such a complex media era, that could be a cause for concern, as Sam Jeffers,...
More than a minor disruption, the deprecation of third-party cookies is a transformative shift in the digital advertising landscape - and advertisers need an action plan.
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Leaders share their thoughts on how they are seeing the role of the CMO changing and how it’s impacting the way they operate and develop services for the future.
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