In an exclusive interview with The Drum, the Amsterdam agency’s co-founder, Chris Mendola, and global CEO, Sander Volten, delve into the ads that made its name and explain how it is commemorating a quarter of a century with a rebrand...
Harnessing AI, using tech to accelerate business outcomes, aligning with sales and regularly reviewing quality data are the keys to a successful ABM strategy in 2024, say experts from StackAdapt, Cisco and CopyHouse.
...
What’s great about this spot is that it puts real consumer behavior at the heart of the ad. It’s something many can relate to, but not everyone might admit to, landing it our top pick.
...
This ad is so familiar because it shows life’s ups and downs without any sugarcoating. As we travel through the life of a woman, there are many moments we can relate to, landing it our top spot today.
...
EMX’s Jessica Lenehan explores the evolving brand and agency partnerships, and why ‘breakthrough’ thinking is needed to not only deliver campaigns but co-create legacies.
...