News - International

International

Move over Millennials - it’s time to talk to Gen Z

For the last few years marketers have been busy understanding and addressing Millennials (or... Read more

How brands should use celebrities to build their business

Try this simple test to prove to yourself that it’s not just ‘other people’ who... Read more

Creative Showcase: Featuring JWT London, FHV BBDO Amstelveen, Afterhours and more

Creative Showcase: Featuring JWT London, FHV BBDO Amstelveen, Afterhours and more video
Creative Showcase: Featuring JWT London, FHV BBDO Amstelveen, Afterhours and more video

Welcome to The Drum Creative Showcase. ... Read more

Is Shapchat a good option for advertisers? Betfair, The Co-op, M&C Saatchi Mobile and more discuss

With Snapchat being valued at $10bn, and the platform seeing over 700 million snaps and one... Read more

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