Tennent’s Lager has agreed a multi-year extension to its Scottish Rugby partnership, seeing players convene on Wellpark Brewery in Glasgow to celebrate.
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Scottish Rugby wants to secure its longevity at the top of the sport with a commercial strategy that aims to familiarise its brand of the game in emerging markets such as Japan and the US in order to open up commercial partnerships and revenue...
AG Barr, Scotland’s leading soft drink producer, has struck a deal to become the official soft drink partner of Scottish Rugby, as it looks to extend its sports sponsorship following the conclusion of the Commonwealth Games.
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Scottish Rugby has appointed Mark Dodson, former GMG regional media group CEO, as its new chief executive.Dodson was previously chief executive officer of Guardian Media Group Regional Media.He takes over from Gordon McKie, who resigned in...