In light of declining engagement due to pandemic news burnout and Trump’s White House departure, news publishers are ravenous for growth. To satisfy their hunger, major players are merging with or acquiring other media outlets. But the trend...
Exclusive data from Lucid finds that gen Zers have the poorest perception of brands that appear to lack or oppose the values they hold close. Experts weigh in on why altruism works – and the value of community-based marketing.
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Over the past month, ESPN has been traveling to the hometowns of young and amateur athletes whose plays have been featured on SportsCenter’s Top 10 plays of the day, the #SCTop10. Today (10 October) has been designated &lsquo...
The Professional Fighters League (PFL) is putting its MMA fighters through a brutal playoff system, promoting a “fight twice, same night” format and a campaign to match the brutality of the sport.
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The start of college football means plenty of attention will be paid to the potential winner of the coveted Heisman Trophy, celebrating the top player in college ball. Nissan has gathered a bunch of past winners of the trophy to kick off its 2019...
For many kids, sports have become a chore rather than fun. Parents and coaches put tons of pressure on children to win, often to their detriment. Because of that pressure, fewer kids are playing sports and many are quitting early.
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ESPN has unveiled a new campaign, ‘That’s Gonna be on SportsCenter,’ focused on its flagship program. The campaign highlights a phrase that became part of the sports lexicon years ago, as the show became embedded into the...
ESPN has become the first brand to be a member of Mediacorp Partner Network (MPN), a new digital collaboration initiative created by the largest Singapore broadcaster.
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ESPN and Droga5 New York have revealed the fruits of their first brand campaign together – ‘Smaller’ a modern remake of the 1995 Skee-Lo hit and basketball cult anthem 'I Wish'.
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ESPN has named James Pitaro, formerly chairman of Disney Consumer Products and Interactive Media, as its new president and co-chair of Disney Media Networks with immediate effect.
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ESPN announced that Dr Pepper, a longtime sponsor of NCAA college football championship games, will remain the official sponsor of the College Football Playoff (CFP) until 2026, and will be the presenting sponsor of the championship trophy.
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