The Drum Awards for Marketing is now a truly global celebration of the industry’s best work, with three regional competitions covering the Americas, EMEA and APAC. As nominations open for 2023, we look back on the best work from across...
Retailer Argos has teamed up with Pinterest to launch a concept hotel curated using products from the high street brand, influenced by the social media platform’s annual trends report.
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Over the last decade, consumer brands from right across the business spectrum invested in accelerator schemes and startup incubators as a path to future success. But few of them lasted more than a couple of years. As part of The Drum’s...
Just as you thought the last of the Christmas ads had arrived, brands have made late entry's to the festive party. Whatever happens in the next month or two, Christmas 2020 will be like no other before it. As advertisers grapple with how...
The first festive ads of 2019 are out officially of the gate, which means that – for ad land at least – the countdown to Christmas has well and truly begun.
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Argos is putting its paper catalogue front-and-centre of its Christmas campaign for the first time in a decade as it looks to deliver a sales boost for owner Sainsbury’s following on from disappointing 2018 festive results.
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Argos is seeking to streamline the purchase process with the launch of a ‘visual search app’ designed to allow customers to search for and purchase products using their smartphone camera.
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Argos’ top brand marketer Garry Kibble is hoping its mischievous Christmas spot will both chime with shoppers emotionally and help it compete against Amazon.
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UK retail group Sainsbury’s has taken full control of the Nectar rewards scheme in Britain after having an offer of £60m accepted by data analytics firm Aimia.
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Amazon has had the largest click share in paid search advertising in the UK in the run up to Christmas, beating the likes of John Lewis and Argos, according to research from Kantar Media’s AdGooroo.
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Argos has launched a campaign to drive buzz around its ecommerce on Black Friday by giving a platform to the internet’s favourite time-burner, the common house cat. The drive is, naturally, entitled Mew-Tube.
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Argos has revealed a Christmas campaign which doesn’t stray far from previous efforts, with a punchy TV ad highlighting its vast range and speedy delivery. But it is the personalised social media videos that could prove to be risky.
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Sainsbury’s-owned Argos is scrapping the role of digital and marketing chief with the departure of incumbent Bertrand Bodson, whose responsibilities will instead be shared among the remaining leadership team.
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