Sir John Hegarty has worked his magic for Genie, the first artificial intelligence (AI) talent agent for the creative industry, with the launch of a new campaign celebrating the infinite potential of the mind.
...
The United Nations’ World Food Programme (WFP) has debuted a teaser for its upcoming cinema ad – a study from Sir John Hegarty on the repercussions of early death. But the decision to launch at Cannes Lions wasn’t wholly...
What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.
...
The founders of legendary London advertising agency BBH have been reunited by Facebook’s Nicola Mendelsohn who started her career at the agency to talk through their memories of building the business and they views on the industry now.
...
Startup businesses must build a brand when implementing their initial business strategy according to BBH co-founder and all around advertising legend, Sir John Hegarty.
...
Public opinion platform B.heard has today (13 March) debuted its ‘billboard conversation’ campaign, which features thought-provoking OOH creative designed by industry veteran Sir John Hegarty at The Garage Soho, and writer Neil...
There is quite often a buzz around the ideas and concepts behind ads, but what about the value of craft? The art of commercial filmaking is often overlooked, but BBH co-founder and advertising legend Sir John Hegarty believes that execution is...
Following last year's road tragedy, the organisers of Cannes Lions have commissioned a poster campaign featuring advertising heavyweights such as Sir John Hegarty, Cindy Gallop, Susan Credle, David Lubars and Ogilvy & Mather's chief...
Since its heyday in the 90’s when its clothing graced the cover of Vogue, Marks and Spencer’s fashion sales have steadily declined, with the retailer failing to win over consumer with its ranges, including Per Una and Autograph,...
When it comes to examples of great brands it is usually the likes of Coca-Cola or Nike that crop up in conversation, however marketers would do well to look towards the Church for inspiration, which was the “first great global brand,”...
BBH co-founder Sir John Hegarty has warned that the advertising industry is losing its courage amid dwindling creativity and tighter executive control.
...
John Hegarty, co-founder of Bartle Bogle Hegarty, has likened proponents of digital marketing to the Taliban and urged brands not to ignore traditional advertising mediums.
...
Sir John Hegarty, worldwide creative director and founder, Bartle Bogle Hegarty (BBH) has called on the organisers of Cannes Lions to regain a creative focus, claiming that the festival had grown too big and ‘lost focus’.
...