There’s also a Make My Money Matter campaign starring Game of Thrones actors Kit Harington and Rose Leslie that’ll upset the banks and an epic Formula E spot that sees a driver catapulted out of a plane.
...
EA Sports has won Channel 4's 2020 Diversity in Advertising Award, claiming £1m worth of commercial airtime for its "authentic portrayal" of UK Black, Asian, Minority Ethnic (BAME) cultures.
...
The Madden NFL 20 video game for EA Sports has been out for a few weeks, and the original hype campaign has now given way to feature spots, letting the individual NFL players shine.
...
Games publisher EA Sports held a training session between Liverpool defender Joe Gomez and a trio of primary school children with an odd caveat - they were all wearing motion capture suits.
...
Fifa 18 is looking to entice fans into upgrading by enticing them with the fancy footwork available in the new title in an ad fronted by arguably the world's best footballer, Cristiano Ronaldo.
...
Brands often harness ambassadors to spread their messages among desired audiences but Coca-Cola shook up this practice after unveiling its sponsorship of a fictional and virtual footballer, Alex Hunter, the protagonist of EA Sports’...
EA Sports’ Fifa football franchise is becoming the arena where pro sports are joining forces with eSports, and major broadcasters, brands and clubs all want a piece of the action.
...
EA Sports has partnered with the English Football League (EFL) to enhance the live match experience across the league’s new iFollow digital streaming service with on-screen stats.
...
The LA Lakers value sits at around $3 billion, up 11% year on year, claiming the throne as the most valuable team for the last two decades, despite going through their worst season on court last year.
...
BT Sport has acknowledged the growing interest around digital football by signing up the broadcast rights to the Fifa 17 Ultimate Team Championship (FUT) Series.
...
In 2016, the UK’s entertainment market was highly competitive with titles from various industries fighting it out across physical and digital sales aisles, it was however EA Sports' Fifa 2017 football simulation game that took the top...