What makes an ad resonate with its target audience? What are the factors that can help an ad leave a lasting impression in the minds of its viewers? System1 has developed a star-rating system which factors in a broad set of data to answer these...
Half of the world’s dogs are homeless. That’s a lot of pooches who need forever homes. However, pet owners are more likely to buy pedigrees over adopting because they assume a dog from a shelter will have a chequered past that...
Having previously introduced the SelfieSTIX, a specially designed clip that attaches the DentaStix to the top of your smartphone to help dog owners create perfect selfies with their pets, Pedigree has now launched the SelfieSTIX app that lets...
Amidst all the clashing noise around this time of the year when we are often left wondering if we should highlight the good, the bad and the ugly, The Drum spoke to the industry to talk about the best of the best advertising campaigns in 2017...
Scoot over March Madness, the Pedigree “Pup-letes” are here. The dog food and treats brand, along with BBDO NY, created a series of videos around “What does it take to be a Pedigree pup-lete?”
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Pet food company Pedigree’s first global campaign in years aims to connect pet lovers around the world with the message that dogs bring out the good in people.
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Long running children’s staple the Blue Peter Annual has been axed following a decline in readership and a loss of interest from retailers.Speaking to the Radio Times, Matthew Reynolds, sales and licensing manager for Pedigree publishers,...