Breakfast brand Kellogg’s is pulling out all the stops for the launch of a new salted caramel edition of its Crunchy Nut brand, by reinterpreting the established 'the trouble is they taste too good' tagline as a catchy ditty.
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India's diverse breakfast preferences have long presented a significant challenge to Kellogg's. However, the company has been happy to play the long game as it patiently works to educate the market about its healthy food options. ...
What makes an ad resonate with its target audience? What are the factors that can help an ad leave a lasting impression in the minds of its viewers? System1 has developed a star rating system that factors in a broad set of data to answer these...
What makes an ad resonate with its target audience? What are the factors that can help an ad leave a lasting impression in the minds of its viewers? System1 has developed a star rating system that factors in a broad set of data to answer these...
Kellogg’s is repositioning its brand in India with a campaign highlighting the cereal maker’s products as convenient nutrition solutions for the entire family.
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Eggo frozen waffles, the preferred treat of Stranger Things’ Eleven character, are channeling the 80s with retro ads in the lead up to season three of the Netflix series.
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Kellogg’s is closing in on the sale of cookie brands Keebler and Famous Amos together with its Stretch Island fruit snacks businesses to Ferrero for up to $1.5bn.
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