As summer draws to a close and back-to-school season beckons, brands work diligently on ads for students, teachers and families – and some deserve an A+.
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The P&G laundry brand is exploring the subconscious bias of gender roles with the latest iteration of its award-winning ‘Share The Load’ campaign. Now in its sixth year, the campaign explores the impact of the load to examine...
The Drum Awards for Marketing is now a truly global celebration of the industry’s best work, with three regional competitions covering the Americas, EMEA and APAC. As nominations open for 2023, we look back on the best work from across...
PrettyGreen, What They Said and Pantene won in the New Product or Service Launch Strategy of the Year category at <a href="https://www.thedrummarketingawards.com/live/en/page/home">The Drum Awards for Marketing</a> ...
We asked our readers to vote for their favorite commercials of all time. Top creatives from the World Creative Rankings and The Drum’s Judges’ Club then ranked the ads. Now, we bring you the definitive 100 best TV and video ads of...
P&G’s ‘Share the Load’ campaign for Ariel is now in its fifth iteration, making it one of the longest-running Indian campaigns of recent times. The Drum catches up with chief marketing officer Sharat Verma to...
P&G has suspended its Russian operations, including the removal of all advertising, media and promotional activity from the region following president Vladimir Putin’s invasion of Ukraine. It has also opted to discontinue all new...
‘Their needs are met by the government and they get free stuff already’ and ‘they speak English and already relate to us’ have long served as stubborn stereotypical barriers. Now Procter & Gamble and others have finally...
Unilever will invest €7bn (£6bn) into marketing over the coming year “to adequately support” its biggest brands as it increases product prices in the face of “unprecedented” inflation.
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In the face of pressure on its global supply chains, P&G is taking drastic measures to offset increased costs, including ramping up the price of products across its portfolio. It will also impact its significant advertising spend. Though it...
Today (September 10) Channel 4 will only broadcast adverts featuring either a Black lead character or a majority Black cast as part of its ’Black to Front’ project aiming to improve representation in advertising.
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P&G announced on Friday that chief executive of six years David Taylor would depart the organization with finance boss Jon Moeller set to take the reins in November. It prompted firm assurances that “marketers should not be worried&rdquo...
It’s been a whole five years since Procter and Gamble (P&G) unveiled ‘Thank You Mom’, its Rio 2016 masterpiece which celebrated the mothers behind Olympic and Paralympic champions. Now, as we gear up for the postponed...
Procter and Gamble (P&G) have welcomed a 50% jump in year-on-year e-commerce sales on the back of the ‘strength of its brands’ in a chest-beating financial filing for the third quarter.
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Earlier this week, The World Federation of Advertisers (WFA) unveiled an open-source guide for marketers that strives to improve diversity and representation throughout the creative process.
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