Saint Paddy’s Day 2024 campaigns include Jameson Irish Whiskey’s new proposed holiday, Oreo’s rewards for rainbow hunters and Ancestry.com’s exploration into Irish history.
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The Saatchi & Saatchi team behind Oreo’s ‘Cheat Cookies’ explain how they created the second-most-awarded campaign in this year’s World Creative Rankings.
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Shrewd marketers are increasingly taking advantage of the hype and engagement that envelops the Super Bowl – without shelling out millions for a gametime spot.
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Not every ad is created equal in the eyes of the public, says Jon Evans, chief customer officer at System1. Below, he shares the five US ads that viewers enjoyed the most last month.
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For The Drum’s Globalization Deep Dive, we take a look at some of the most unusual product flavors out there as big brands tap into local tastes to go global. Mushroom soup Pringles, anyone?
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Oreo partnered with Digital Cinema Media (DCM) to furnish cinemagoers with a Gotham City-inspired cookie experience to coincide with the release of DC Comics’ The Batman.
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Despite satisfying America’s sweet tooth for over a century, you’d have been hard pushed to find an Oreo in the UK prior to 2008. By 2020, however, it ranked 16th in a list of the nation’s favorite biscuits. The...
Two American icons have well and truly met head-on as The Batman and Oreo collaboration takes a real-world turn with a breathtaking out-of-home (OOH) 3D activation in the UK.
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Oreo and comic book hero Batman have joined forces for a limited edition run of cookies, promoted by a fun-filled video that sees the Gotham City recreated with the sweet treats.
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Google and Apple’s plans to move away from cookies in favor of a ‘privacy-first web’ is pushing the advertising industry to rethink how it targets and personalizes advertising online. The Drum catches up with Mondelez, one...
Oreo gets the Starfleet medal for being one of the first brands to lean into the alien phenomenon that is gaining steam in the US. On June 27, the government is set to disclose information about ‘advanced aeriel threats’ and there is...